P3P = User Empowerment for Web Privacy

What is P3P? | Products Page

Microsoft's Internet Explorer 6.0^TM is the first of a new generation of P3P aware browsers, which will filter which web sites are accessible by the user based on their selected privacy level. The P3P Privacy Policy, found on the web site in both machine-readable and plain text, can be compared by the browser to the privacy level to determine whether to display the web site being accessed. Web sites without P3P are treated as having poor privacy, and are grouped in the lowest setting with sites that mis-use or abuse personal information.

At Active Media we are aware of, and can use the P3P standard and can generate a browser-readable version of your privacy policy which is then placed on your site. We can setup P3P1.0 compliance for your site, so that you remain seen by all your prospective visitors.

We can even setup multiple privacy policies on one site so that pages with a higher respect for privacy are not treated the same as pages collecting personal information. Only those areas retrieving personal data are affected by the higher declaration, leaving the bulk of your site accessible to even the most paranoid browser settings.

P3P implementation on your web site from AUD$100.00

What is P3P?

The Platform for Privacy Preferences, or P3P, is a specification by the World Wide Web Consortium (W3C). It is emerging as an industry standard providing a simple, automated way for users to gain more control over the use of personal information on the Web.

P3P uses standardised, machine-readable privacy policies. Web sites declare their privacy policies, which can be downloaded automatically and read by web browsers.

P3P enabled browsers can "read" the web sites policy automatically and compare it to the consumer's own set of privacy preferences, therefore deciding whether to use the web site in question. Some emerging proxy software already has the P3P standard incorporated, meaning that non-P3P web sites are less likely to be fully accessible to the web surfer as "nanny" policies are adopted by ISP's wishing to avoid negligence accusations.

Nine aspects of online privacy are covered by P3P.

Five topics detail the data being tracked by the site.

• Who is collecting this data?
• Exactly what information is being collected?
• For what purposes?
• Which information is being shared with others?
• And who are these data recipients?

The remaining four topics explain the site's internal privacy policies.

• Can users make changes in how their data is used?
• How are disputes resolved?
• What is the policy for retaining data?
• And finally, where can the detailed policies be found in "human readable" form?